How to Market Your Hand Crafted Cards and Stationary

Have a product or idea that you want to market? Maybe the ideas I gave this reader will help get you started as well!

I hope you enjoy the pictures of the beautiful cards made by some of my friends! Just click on the pictures to see more of their work.

home made card   white and pink birthday card


Dear Pearl,
I was someone who listened to you regularly in Baltimore on WBAL’s morning show. I enjoy your ideas and info. I was curious if you know of any way to “market” home made stationery? I am an avid rubber stamp fanatic, and enjoy making cards and gifts for family and friends. People have suggested that I sell what I’m making. Any ideas?
Thanks! Teri Chason


Dear Teri,

Here are a few ideas that you can start using right away!

  • How about selling wholesale or by consignment to local card shops, book stores, and specialty shops like bible book stores? You would sell the cards to them at a discount, or in the case of consignments, you would give them a % of the sale – after it’s made.

  • There are MANY home party companies out there like Avon, Watkins, Tupperware, Pampered chefs, etc. You could sell to the demonstrators & they could make some extra money by showing them at their parties. They could also be used as party gifts, and because you would have your contact info on the packaging, party goers would know how to get in touch with you to order more cards.


  • love cards  reminder card



  • Have your own home parties to showcase your products. You could also display other complimenting products from other people & earn a % of those sales.

  • Make up several beautiful 3 ring binders with each page displaying your goods. Send them to work, with friends, ladies groups etc. Have an order page in each binder. You could give gifts to the order takers for doing you the favor!

  • Keep your eye on the newspaper. Whenever you see an engagement, baby birth, or graduation announcement, send them a sample card and a cover letter explaining the service that you can offer them. For example… when someone has a new baby, they want to send out little announcement cards showing off their new little bundle of joy. Why not send them a sample “custom” birth announcement, and an order sheet?


  • Go visit florists and other delivery services. Show them your products and offer to provide them with custom note cards for their deliveries. Now, when a person wants to deliver a special bouquet, pot of flowers, or bunch of balloons, they can also choose to make the presentation even more personal by adding a special note card – instead of the same old same old little mass produced note cards.

  • Place an add in the paper saying you will provide cards & invitations for Christmas, weddings, other large parties or occasions. Not only could you craft the cards to their taste, but you could also offer an addressing & mailing service for them as well. Then, all they would have to do is supply you with the mailing list! You would not only be providing someone with beautiful unique invitations/cards, but saving them time!

  • Provide a Christmas list service to large companies and corporations. They will be happy to have beautiful cards, and the personal touch that comes from the service that you offer!



  • crown card card with roses



  • Sell your products online at places like Esty.com, which is exclusively for handcrafted items. You could also check out places like eBay store, Amazon, and Craigslist.

  • To get lots of exposure online, place ads in e-zines, newsletters, and websites that target your particular audience. Many sites (such as ours) have their own mailing lists that they use to share helpful information with their readers, and some of them also accept ads. If they don’t accept ads, offer to write a helpful article for their publication that they can use in their next issue. At the bottom of the article, be sure to include your contact information & website address.



  • fairy card christmas tree card



  • Be sure to always put your company name, contact info, and website if available, on the back of each card, so those who receive your cards can then order their own unique creations from you.

  • These are just a few ideas to get you started!


    Pearl Sanborn

    ** Let me know if you would like to see more topics like this in the comments below!

    Build Your Own Vintage Style Storage Cubby

    My husband likes to take me on little dates. Sometimes we’ll go for a ride around the countryside, or maybe we’ll share a meal together. Many times, he’ll choose the Cracker Barrel for breakfast, both because we love the food, and because he knows how much I love to peek around in the gift shop. He’s such a sweetie 😉 I can honestly say, that each time I walk into the gift shop, my eyes are immediately drawn to the tables, cubbies, and other display pieces!

    I don’t know how many times I have walked into an antique shop or home decorating store, and fell more in love with the display pieces than the items that are actually for sale!

    While the sweet little sales lady at the Cracker Barrel shares the discounts of the day with me, I simply smile while thinking… but I want the display unit! I remember actually asking one little lady about a particular display unit, only to have her say… honey, that would probably cost you an arm and your leg! And she was right (mostly anyway 😉

    I recently came across some really cute display pieces in a well known catalog, and as my little sales lady predicted, the prices were meant for the wives of Kings (not that I don’t think of my sweetie as a King mind you 😉

    I don’t know what it is about me… maybe it’s the creative thought process that my mind goes through… or maybe it’s just the “I know we could make that” syndrome… but whatever the reason, my brain kicked in gear!

    I wanted to find a nice storage unit that could be used for multiple purposes such as the – kitchen, entry, hallway, or garden house. My hunt was a great success, because today I found this great project for a “chicken coop style” storage unit over at Sunset’s Fresh Dirt Blog.

    If you’re style of decorating is…

    – Country Farmhouse
    – Cozy Cottage
    – English Cottage
    – Shabby Chic
    – Primitive

    Well, I should have just said ANY style, you will love this project!

    Download The Project

    Here’s another version from Lowe’s

    As you can see from the picture above, Nina decided to leave the plain wood finish on her cubby, but I can see mine being painted with a nice thick coat of “chippy style” crackled paint!

    There are so many color combinations to choose from! How about… cream & black, mustard & red, taupe & light blue… see what happens when I start thinking!

    And you won’t believe how much stuff this type of unit can hold! I have a friend who keeps her’s right inside the front door. Then, when the daycare children come in, they put their shoes, hat, gloves, lunches, school papers, etc., in their own cubby!

    Think about all of the different things you could fill your new cubby with…

    – crafts
    – videos & CDs
    – books & magazines
    – Plants, pots, and garden tools
    – a pantry
    – all of your quilts & other linens
    – dishes & kitchen display
    – scrapbooking supplies

    I know you will enjoy this special piece!

    * Share your special storage pictures with us in the comment section!

    Pearl

    Turn Everyday Ordinary Boxes Into Beautiful Home Decor

    I think there is a quiet joy in finding an object that was once used as a workhorse in society, then allowing it rest in it’s later years as an object of beauty. It’s kind of like… turning it out to pasture for everyone to look at & admire.

    Boxes are one such object that immediately comes to mind.

    Once thought of as simple ordinary storage containers for feed or tools, they have now become objects of great decorating affection!

    In doing a bit of research, you will uncover ordinary nondescript boxes that were used for everyday items, all the way to very special boxes made to hold particular items such as; bibles, jewelry, cigars, chocolates, hats, cheese, wine, shoes, and matches.

    I thought we’d take a look at some of the creative ways that different people have given ordinary boxes new life in their homes, but first I’d like to share a few ideas with you for your own boxes.

    When you’re out at the summer sales, keep your eyes open for boxes. Don’t worry about what they look like right now, because I’m going to give you some ideas to turn yucky boxes into yummy ones 😉

    Here are a few ideas:

    – You could leave the box as is – just clean it up a little. Sometimes the vintage look is best untouched!

    – Perhaps a little color would be nice? You could give the box a coat of paint, a light brushing for a shabby look, or a nice crackled “cottagy” finish.

    – Maybe you’d rather pull some bits together in a collage? You can use anything that comes to mind with this technique! Here are some things that come to mind right away… wallpaper bits, hand crafted paper, newsprint, old love letters, pages from a vintage book, wrapping paper, pretty tissue paper or napkins, fabric, pictures, ephemera, scrapbook paper, or sheet music.

    ** If you would like to use music in your design, you are going to love me for sharing this resource! Here you’ll find several music books from the very early 1600s that you can print off for free! I think they would be marvelous printed on some vintage looking paper!
    This one is called “Pammelia” and it is from 1609
    Here is one called “Deuteromelia” from 1609
    The last one is from 1611 & it’s called “Melismata”

    At this site you will find thousands of free vintage pictures to use!
    Free Vintage Clip Art

    Lets peek at the ideas of some other friends to see what they have come up with.

    Kris has turned these ordinary cigar boxes into beautiful places to display even a most prized possession!

    blue and pink box covered with vintage paper

    vintage box top



    beautiful paper covered cigar box

    top of cigar box



    Look what Jean has done with these stacking boxes!

    I love the primitive look, so these boxes are “way” beautiful to me 😉 I love how she has made them look like they’ve come right out of an episode of “Little House on the Prairie”!

    vintage hat boxes

    brown primitive hat box

    stackable boxes - vintage colors



    Look at how Pam has used all different kinds of boxes as storage and as beautiful decor for her open studio shelves.

    decorated boxes

    Here, she took a pile of old wine boxes and turned them into beautiful boxes to use on display!

    Before
    wine boxes

    After
    covered wine boxes



    Here’ a wonderful little tool box, that now has new life dancing with flowers!
    You’ll love poppin’s blog as well!

    vintage tool box with flowers


    Here’s a beautiful box that Natasha’s father made for her out of old pieces of wood covered in green chippy paint. She uses it to hold her favorite magazines.

    vintage box with chippy paint


    One of my favorite things to see in the world of boxes is… the re-purposing of vintage sewing machine drawers. I think about how the sewing machine probably worked so hard for it’s owner over the years, only to be thrown out or replaced by a newer version, when they didn’t have use for it anymore. How appropriate that we at least take the drawers and put them to work in new ways… now to girl finally feels useful again 😉 Silly… I know… but it sounds like a wonderful children’s book 😉

    Here Joy puts a beautiful drawer (library drawer) to work as kitchen storage… beautiful storage I might add:)

    vintage sewing machine drawer

    Kris has made her sewing drawer into a place to display her pink baby shoes!

    shabby chic pink box

    pink baby shoes

    This drawer is used to display china
    vintage china

    What a wonderful display idea from Cedar Junction! Isn’t this the cutest!
    vintage bunny display


    I love this wooden box that has been re-purposed as a perfect place to put the garden tools after a long day’s work.
    vintage tool box

    Don’t you love Abbie’s sweet cigar box turned collage supply center!
    vintage cigar box


    Moss is one of my favorite “bones” of the garden (along with trees, rocks, and ferns)… so this is a perfect project for me! I love how Sarah captured the beauty of something otherwise so very ordinary, but here in this vintage box… it’s a sight to behold!

    moss

    ** Be sure to tell me about your boxes in the comments below!

    Creatively Yours,
    Pearl